What’s Driving the Next Generation of Ag Professionals? | The Granary
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33m
What’s fueling the passion of tomorrow’s ag leaders? In this engaging roundtable, Damian Mason sits down with Johnny Verell, Brian Adams, and Bret Corbett of Albaugh to explore what motivates the next generation of agriculture professionals — and how the industry is evolving to meet them where they are.
Spoiler: It’s not just about tractors anymore. From AI and precision tech to climate impact and career flexibility, young people are drawn to ag for reasons that might surprise you. The crew talks about the purpose-driven side of the business, the rise of data-savvy decision-making, and why the office might be replacing the open cab.
If you care about the future of agriculture — and the people who’ll shape it — this episode is an honest, funny, and forward-thinking look at what’s next.
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