In this episode, Zach and his dad, Brian Hefty, launch a new segment called Lessons From Dad. The series is built around Brian’s book, Lessons From Dad, and the real-life principles he learned from his own father and later passed on to his family.

They kick things off with the first lesson in the book, “$100 an Hour Jobs,” a mindset focused on time management, priorities, and understanding the true value of your work. Brian shares the story behind writing the book, how these lessons were formed on the farm, and why they extend far beyond money into family, faith, work ethic, and long-term decision making.

This conversation explores how small daily choices compound over time, why success rarely happens overnight, and how being intentional with your time can shape both your career and your life. Whether you’re early in your career or simply looking for practical perspective, this episode offers lessons that apply well beyond agriculture.

New episodes out weekly!

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To learn more about Hefty Seed Company, visit www.heftyseed.com