What does it take for a farmer to ditch the familiar and give a new product, practice, or technology a shot?

Damian Mason sits down with Kelly Garrett, Adam Ullrich, and Trey Cutts of Tidal Grow to debate what really drives innovation on the farm. Is it university research? On-farm trials? ROI? A recommendation from a trusted farmer? Or does seeing the neighbor make it work carry more weight than a stack of data?

The crew digs into why controlled research doesn’t always translate to real-world farming, the “snake oil” label surrounding some crop inputs, and why ease of use can make or break adoption. They also explore how AI could help farmers sort through mountains of information—and whether digital modeling might someday change the way products are tested.

When you only get so many growing seasons in a career, how much proof is enough to try something new?

Presented by Tidal Agro AgriScience