Is The Meat Industry Listening To Consumers? | Damian Mason
Damian Mason - The Business of Agriculture • 52m
Have you noticed steaks and chicken breasts are considerably larger than they were just a couple decades ago? Switching to pork, have you noticed your chops are less flavorful (maybe that explains the popularity of bacon)? Todd Thurman and Nevil Speer join Damian to discuss the meat production model and how we’ve gotten to a place of less flavor and huge carcasses. Can we reverse this trend by focusing on consumer preferences or will Agriculture continue to focus on production rather than consumers? Profit margins of tomorrow depend on our response to consumer signals.
Sponsored by:
Pattern Ag https://www.pattern.ag/
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Truterra https://www.truterraag.com/
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