Damian Mason - The Business of Agriculture
Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.
-
Why Farm Input Costs Remain High & Will They Ever Come Down? | Damian Mason
Agricultural input costs have surged by over 40% in recent years, squeezing farm profit margins. Damian Mason is joined by Steve Nicholson, Global Strategist at Rabobank, to examine the complex drivers behind high fertilizer, chemical, fuel, and equipment costs. Together, they explore global supp...
-
Commercializing Ag Products: From R&D to Farm Gate | Damian Mason Podcast
A surge of new crop input products has entered the market, but do they deliver measurable value to farmers? In this episode, Damian Mason talks with Randy Barker, CEO of INTENT, about what it truly takes for a crop input product to succeed. From navigating R&D and regulatory hurdles to understand...
-
Ten Reasons To Be Bullish On Beef | Damian Mason
Beef prices are at record highs—and they may stay elevated well into the next decade. In this episode, Damian Mason outlines 10 compelling reasons to remain bullish on beef despite the traditional cattle cycle. From the collapse of fake meat alternatives to the rise of the MAHA (Meat At Home Agai...
-
Agrihoods: Suburban Farming Trend or Lifestyle Gimmick? | Damian Mason
Agrihoods—residential communities built around working farms—are on the rise across the U.S., blending suburban convenience with rural aesthetics. In this episode, Damian Mason speaks with Steve Bruere, president of The Peoples Company and developer of Middlebrook, Iowa’s first agrihood. They exp...
-
Why the U.S. and Canada Must Strengthen Ties | Damian Mason
In 2024, Canada ranked as the United States' second-largest agricultural export market, just behind Mexico. Despite widespread attention on China, its importance as an ag customer is declining, making North American trade relationships more vital than ever. Damian Mason welcomes Shaun Haney of Re...
-
Are Small Farms Doomed? Exploring Ag’s Next 15 Years | Damian Mason
What does the next 15 years hold for American production agriculture? In this episode, Damian Mason is joined by Shay Foulk of Ag View Solutions and Ben Gordon of Fractal to analyze emerging trends in U.S. farming. Topics include consolidation in agriculture, the evolving role of government subsi...
-
The Reality (& Economics) of Direct-To-Consumer Agriculture | Damian Mason
In this episode, Missouri dairy producer J.R. Burdick shares his transition from conventional dairy to a direct-to-consumer A2 milk business. Since 2022, he has increased profit margins by selling directly to customers—but the shift comes with added responsibilities in packaging, marketing, and l...
-
Fertilizer Overuse, Regulation & Profitable Nutrient Management | Damian Mason
U.S. farms have relied on fertilizer over-application for decades—but that era is ending. Regulatory pressures are mounting in key agricultural states like Iowa, Nebraska, and Wisconsin, where political and public concerns over nutrient runoff are prompting new rules for nutrient management plans...
-
Brazil’s Expanding Agricultural Power and Its Global Impact | Damian Mason
Brazil has emerged as a dominant force in global agriculture, especially in soybean production. Over the past decade, the country has expanded its soybean acreage by 42%, resulting in a 57% increase in production—mainly to meet China's growing demand. This explosive growth has contributed to an o...
-
Where Will Demand Come From? | Damian Mason
“Creating demand” is often cited as the solution to low commodity prices—but where will that demand come from? In this episode, I examine the hard truths behind global agricultural markets. He explores the limits of trade agreements, the decline of biofuel-driven demand, and why Africa and the EU...
-
Are American Farms Really Going Bankrupt? | Damian Mason
Despite alarming headlines, fewer than one in a thousand U.S. farms are in bankruptcy. Damian Mason speaks with Curt Covington of Ag America Lending to examine the facts behind agricultural bankruptcies, the economic pressures farmers face, and the outlook for farm finances. Learn why high input ...
-
How Bad Policy is Hurting Farmers and Food Consumers | Damian Mason
Government intervention is reshaping agriculture—and not for the better. In this episode, Damian Mason speaks with economist and author Dr. Richard Sexton, whose book Food Fight challenges misguided food policies and their consequences for farmers, consumers, and global supply chains. Topics incl...
-
10 Habits You Should Adopt to Succeed in Tomorrow’s Agriculture | Damian Mason
The agricultural landscape is evolving rapidly—and so must you. In this episode of The Business of Agriculture, Damian Mason is joined by Mark Jewell of The Momentum Company to explore the ten essential habits that will determine your relevance and success in tomorrow’s agriculture. With emerging...
-
How China’s Next 25 Years Will Reshape Global Agriculture & Trade | Damian Mason
China’s rise over the past 25 years reshaped global economics—but what lies ahead for agriculture? Ian Lahiffe, agriculture consultant in China, offers a bold, optimistic forecast. He explains how China may remain economically powerful, less reliant on the West, and more self-sufficient in food a...
-
Financing New Ag Ventures: Alternative Capital for Growth | Damian Mason
In an ever-changing Agricultural marketplace, opportunities arise that didn’t exist just a decade or two ago. The internet, along with a more diversified and demanding consumer, provide viable business options. But these ventures need money to flourish and these businesses might not be a fit for ...
-
What a Glyphosate Ban Would Really Cost U.S. Farming | Damian Mason
What would a ban on Glyphosate mean for American agriculture and food production? Damian Mason speaks with Michelle Klieger of Stratagerm Consulting, who recently completed a comprehensive study on the economic and labor impacts of eliminating Glyphosate—America’s most widely used herbicide. Mich...
-
Measuring Sustainability: Overused Marketing Term to Monetization | Damian Mason
Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if w...
-
Tracing Meat Nutrition: From Soil Health to Steak Quality | Damian Mason
What determines the nutrient value of meat? Dr. Stephan Van Vliet of Utah State University joins Damian Mason and Iowa farmer Kelly Garrett to explore how soil health, animal diet, and agricultural practices influence the nutritional profile of beef. Discover why not all steaks are created equal,...
-
Future-Proofing Agriculture: Guidance for Ag's Next Generation | Damian Mason
What does the next generation of agricultural professionals need to succeed in today’s rapidly evolving industry? In this milestone 400th episode of The Business of Agriculture Podcast, Damian Mason is joined by Tanner Winterhof and Corey Hillebo from Farm4Profit to share critical insights for yo...
-
Corn’s Future: Trade, Ethanol & Optimism with NCGA’s Neil Caskey | Damian Mason
With U.S. corn production projected to hit record highs in 2025, demand questions loom. NCGA CEO Neil Caskey joins Damian Mason to explore the outlook for corn exports, ethanol markets, and the push for sustainable aviation fuel. With domestic livestock numbers down, will global trade and green e...
-
How Food Producers and Agriculture Can Restore America’s Health | Damian Mason
America’s health challenges are increasingly linked to diet, nutrition, and widespread confusion about what truly constitutes healthy food. As consumers face a constant barrage of conflicting information about their groceries, the roles of food producers, processors, and the broader agricultural ...
-
How Water Scarcity Is Reshaping U.S. Agriculture and Land Values | Damian Mason
Water is the most critical—and increasingly scarce—input in the Business of Agriculture. Yet, it is rarely given true economic value until it becomes limited. In this episode, Damian Mason is joined by Val King of the North Coast Water Association to discuss how water access is transforming the f...
-
Rethinking U.S. Farm Policy: Ideas for Reviving Rural America | Damian Mason
Is it time to radically reform American agriculture policy? In this compelling episode, Damian Mason speaks with Agritopia author Dave Savage, who outlines his bold vision for a more resilient and equitable rural economy. Savage critiques major pillars of the current farm system—including crop in...
-
Why Tech Billionaires Keep Failing at Farming | Damian Mason
What happens when tech billionaires attempt to disrupt agriculture without understanding its fundamentals? In this episode, Damian Mason is joined by agtech experts Rhishi Pethe and Walt Duflock to analyze high-profile failures in agricultural innovation—highlighting ventures like Larry Ellison’s...