Damian Mason - The Business of Agriculture

Damian Mason - The Business of Agriculture

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

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Damian Mason - The Business of Agriculture
  • How Trump's One Big Beautiful Bill Impacts Farm Economics | Damian Mason

    Government policy significantly impacts U.S. Agriculture—especially the ever-evolving Farm Bill. In this episode, Damian Mason speaks with Jarod Creed of JC Ag Financial and Elite Ag Insurance to break down how the delayed Farm Bill, and President Trump’s “One Big Beautiful Bill,” are reshaping f...

  • How GLP-1 Drugs Could Reshape Food Demand | Damian Mason

    GLP-1 weight loss medications are transforming American diets—and agriculture must adapt. Damian Mason and ag consultant Todd Thurman explore how widespread adoption of these appetite-suppressing drugs, soon to be more accessible as pills, could reduce national calorie consumption by up to 25%. T...

  • Why This 5-Acre Farm Succeeds Where Others Fail | Damian Mason Podcast

    Can a small farm thrive in today’s competitive agricultural economy? Steve Strasheim of Twisted River Farm is proving it can. Starting with just a quarter acre in Montana, Steve has built a diversified, profitable farming operation on 5 acres—focused on direct-to-consumer produce sales. In this e...

  • 10 Bold Predictions Shaping U.S. Agriculture’s Future Thru 2026 | Damian Mason

    What lies ahead for American agriculture? In this forward-looking episode, Damian Mason is joined by nine agribusiness professionals from The Business of Ag Success Group to share 10 bold predictions for the industry through 2026 and beyond. Topics include:

    The future of government subsidies

    Au...

  • Backyard Bird Project to Leading U.S. Quail Supplier | Damian Mason

    From a backyard hobby to a vertically integrated quail operation, Manchester Farms now produces 80,000 Pharaoh quail per week and distributes processed birds and quail eggs nationwide. Brittney Miller, whose family started the business over 50 years ago, shares the company's evolution, production...

  • The Food Allergy Surge: What It Means for Agriculture | Damian Mason

    Food allergies and intolerances now affect over 80 million Americans—with millions more choosing food avoidance based on lifestyle or dietary trends. What does this surge in selective eating mean for agriculture, food production, and consumer behavior? Dylan McDonnell, CEO of Foodini, joins Damia...

  • From Feed to Fuel: How U.S. Agriculture Lost Its Food Focus | Damian Mason

    Despite the popular narrative, American agriculture is not feeding the world—nor, increasingly, itself. With 40% of U.S. corn diverted to ethanol production and a persistent $50 billion agricultural trade deficit, systemic inefficiencies are being exposed. Damian Mason is joined by Joe Maxwell of...

  • Is Big Meat Hurting U.S. Ranchers? Beef Markets & Imports | Damian Mason

    Beef industry dynamics are under scrutiny: Cattle prices are dropping, imports are rising, and major packers like Tyson are scaling back operations. Is market consolidation hurting U.S. producers? Damian Mason speaks with Hyrum Egbert to analyze current trends, including packer power, price press...

  • Manure's Missed Value: How Farmers Can Profit From Poop! | Damian Mason

    Livestock manure remains one of the most undervalued tools in American agriculture. Despite its rich nutrient profile, soil health benefits, and potential to reduce fertilizer costs, manure is used on less than 10% of U.S. cropland. Meanwhile, synthetic fertilizer prices continue to climb. In thi...

  • Sorghum’s Image Problem in Global Grain Markets | Damian Mason

    Sorghum is a drought-tolerant, high-protein, non-GMO grain with impressive versatility—from livestock feed to human consumption and even liquor production. Yet, despite these strengths, U.S. sorghum acres are shrinking, and prices remain below production costs. In this episode, Damian Mason speak...

  • Global Grain Glut, Trade Turmoil & U.S. Ag’s Future | Damian Mason

    Global grain markets are oversupplied, trade routes are shifting, and U.S. Agriculture faces increasing challenges from geopolitical tensions and aggressive global competitors. Joe Vaclavik—market analyst and host of Grain Markets and Other Stuff—joins Damian Mason to examine the pressures facing...

  • Farm Product Marketing: DTC Strategy & Value Drivers | Damian Mason

    Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivation...

  • Using Seafood By-Products to Boost Crops and Soil Health | Damian Mason

    Can seafood by-products help feed the future of agriculture? Damian Mason speaks with Norm Davy, President of Tidal Grow, about SeaPhos—a liquid fertility product made from up-cycled seafood waste. In 2025, Damian trialed the product on his Indiana farm and shares firsthand insights. This episode...

  • Why Family Farms Struggle Internally Despite Public Support | Damian Mason

    Despite making up 97% of U.S. farms, family operations often struggle with internal dysfunction. Andy “Caygeon” Junkin of Stubborn.farm joins Damian Mason to explain why many family farms face challenges such as poor communication, generational conflict, and lack of clear business structure. They...

  • Why Farm Input Costs Remain High & Will They Ever Come Down? | Damian Mason

    Agricultural input costs have surged by over 40% in recent years, squeezing farm profit margins. Damian Mason is joined by Steve Nicholson, Global Strategist at Rabobank, to examine the complex drivers behind high fertilizer, chemical, fuel, and equipment costs. Together, they explore global supp...

  • Commercializing Ag Products: From R&D to Farm Gate | Damian Mason Podcast

    A surge of new crop input products has entered the market, but do they deliver measurable value to farmers? In this episode, Damian Mason talks with Randy Barker, CEO of INTENT, about what it truly takes for a crop input product to succeed. From navigating R&D and regulatory hurdles to understand...

  • Ten Reasons To Be Bullish On Beef | Damian Mason

    Beef prices are at record highs—and they may stay elevated well into the next decade. In this episode, Damian Mason outlines 10 compelling reasons to remain bullish on beef despite the traditional cattle cycle. From the collapse of fake meat alternatives to the rise of the MAHA (Meat At Home Agai...

  • Agrihoods: Suburban Farming Trend or Lifestyle Gimmick? | Damian Mason

    Agrihoods—residential communities built around working farms—are on the rise across the U.S., blending suburban convenience with rural aesthetics. In this episode, Damian Mason speaks with Steve Bruere, president of The Peoples Company and developer of Middlebrook, Iowa’s first agrihood. They exp...

  • Why the U.S. and Canada Must Strengthen Ties | Damian Mason

    In 2024, Canada ranked as the United States' second-largest agricultural export market, just behind Mexico. Despite widespread attention on China, its importance as an ag customer is declining, making North American trade relationships more vital than ever. Damian Mason welcomes Shaun Haney of Re...

  • Are Small Farms Doomed? Exploring Ag’s Next 15 Years | Damian Mason

    What does the next 15 years hold for American production agriculture? In this episode, Damian Mason is joined by Shay Foulk of Ag View Solutions and Ben Gordon of Fractal to analyze emerging trends in U.S. farming. Topics include consolidation in agriculture, the evolving role of government subsi...

  • The Reality (& Economics) of Direct-To-Consumer Agriculture | Damian Mason

    In this episode, Missouri dairy producer J.R. Burdick shares his transition from conventional dairy to a direct-to-consumer A2 milk business. Since 2022, he has increased profit margins by selling directly to customers—but the shift comes with added responsibilities in packaging, marketing, and l...

  • Fertilizer Overuse, Regulation & Profitable Nutrient Management | Damian Mason

    U.S. farms have relied on fertilizer over-application for decades—but that era is ending. Regulatory pressures are mounting in key agricultural states like Iowa, Nebraska, and Wisconsin, where political and public concerns over nutrient runoff are prompting new rules for nutrient management plans...

  • Brazil’s Expanding Agricultural Power and Its Global Impact | Damian Mason

    Brazil has emerged as a dominant force in global agriculture, especially in soybean production. Over the past decade, the country has expanded its soybean acreage by 42%, resulting in a 57% increase in production—mainly to meet China's growing demand. This explosive growth has contributed to an o...

  • Where Will Demand Come From? | Damian Mason

    “Creating demand” is often cited as the solution to low commodity prices—but where will that demand come from? In this episode, I examine the hard truths behind global agricultural markets. He explores the limits of trade agreements, the decline of biofuel-driven demand, and why Africa and the EU...