Farm Product Marketing: DTC Strategy & Value Drivers | Damian Mason
Damian Mason - The Business of Agriculture
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54m
Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals.
The Business of Agriculture Podcast with Damian Mason is Sponsored by:
NewFields Ag | https://newfieldsag.com
Redox Bio-Nutrients | https://www.redoxgrows.com
Harvest Returns | https://www.harvestreturns.com
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