Measuring Sustainability: Overused Marketing Term to Monetization | Damian Mason
Damian Mason - The Business of Agriculture
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46m
Face it, the word “sustainable” has been so overused as marketing jargon, it’s become meaningless. But what if farmers could accurately measure their sustainability? What if Agriculture could communicate our sustainability to customers with verifiable numbers? Then — the cherry on top — what if we could profit from our sustainability practices by differentiating products by degrees of sustainability in the production process? In the era of Artificial Intelligence and technological advancement, measuring and monetizing sustainability is a reality. Ben Bardsley, founder of BX discusses the future of sustainability price premiums with Damian Mason.
The Business of Agriculture Podcast with Damian Mason is Sponsored by:
NewFields Ag | https://newfieldsag.com
Redox Bio-Nutrients | https://www.redoxgrows.com
Harvest Returns | https://www.harvestreturns.com
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