“That won’t work here.” It might be one of the most common phrases in farming—and one of the most dangerous.

Damian Mason joins Matt Miles, Chad Henderson, and Todd Kimbrell to talk about what happens when farmers challenge conventional wisdom and try something anyway. From Y-drops and liquid fertility to cover crops, strip-till, planter setups, and pushing planting dates, they’ve all seen ideas dismissed because they supposedly wouldn’t work in a particular region.

Sometimes the skeptics were right. Other times, those “crazy” ideas changed the way they farm.

The guys dig into regional differences, learning from other growers, managing risk, and why being willing to fail is part of finding the next thing that works. After all, there’s only one good way to find out whether “that won’t work here” is actually true.

Presented by Nachurs.