Are Farmers Too Loyal to Brands? | The Granary
The Granary
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27m
Are ag producers sticking with name brands out of habit—or is there real value in loyalty? In this no-holds-barred episode of The Granary, host Damian Mason sits down with Johnny Verell, Brian Adams and Dean Ladner from Albaugh to explore whether brand loyalty is helping or hurting the bottom line.
From green-painted machinery to seed varieties and chemical inputs, the crew debates where brand loyalty is earned—and where it’s just expensive nostalgia. They share stories, call out emotional decision-making, and talk candidly about how tough economic times are pushing farmers to reconsider their go-to products.
It’s a fun, frank look at the psychology and practicality of buying decisions on the farm. Tune in to see if it's time to put your loyalty on the chopping block.
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