Can You SWOT Your Farm Like a Fortune 500? | The Granary
The Granary
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34m
What happens when you take a corporate business strategy and apply it to your farm? In this episode of The Granary, Damian Mason sits down with Stephane Zelinko of AgroLiquid, along with veteran growers Kevin Matthews and Matt Miles, to put their operations under the SWOT microscope—Strengths, Weaknesses, Opportunities, and Threats.
The group gets real about employee management struggles, family farm dynamics, and how generational transitions can either make or break an operation. You’ll hear talk of open-mindedness, adapting to change, the power of detail, and the surprising value of cutting back acreage. Plus, they dive into why urban sprawl, legacy planning, and even suburban moms are some of today’s biggest ag threats (no joke!).
It’s a candid, funny, and insightful episode that’ll have you rethinking your farm’s playbook. You might not have a boardroom, but you've got a farm, and it's time to run it like a business.
Presented by AgroLiquid
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