Are We Rewarding the Wrong Things in Ag? | The Granary
Ag Entertainment
•
25m
Are agriculture’s trophies going to the wrong winners? In this episode of The Granary, Damian Mason sits down with Kelly Garrett, Johnny Verell, and special guest Galynn Beer from AgroLiquid to tackle a tough but timely question: is the industry too obsessed with high yields and not focused enough on what really counts?
From yield contests and ROI to dryland innovation and farming for the long haul, this laid-back, laugh-filled conversation explores how success in ag is being measured — and how that might need to change. The group introduces a new concept: The Art of Refinement — using fewer resources, improving profitability, and pushing for progress without burning out or breaking the bank.
Damian also reveals a particularly “prestigious” self-awarded trophy... and yes, it comes with a story.
Whether you're growing 600-bushel corn or stretching 15 inches of rain for all it's worth, this one's for the farmers looking to scale smarter and celebrate what really matters.
Presented by AgroLiquid.
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