What Really Makes a Farmer Try Something New? | The Granary
Featured Category
•
31m
What does it take for a farmer to ditch the familiar and give a new product, practice, or technology a shot?
Damian Mason sits down with Kelly Garrett, Adam Ullrich, and Trey Cutts of Tidal Grow to debate what really drives innovation on the farm. Is it university research? On-farm trials? ROI? A recommendation from a trusted farmer? Or does seeing the neighbor make it work carry more weight than a stack of data?
The crew digs into why controlled research doesn’t always translate to real-world farming, the “snake oil” label surrounding some crop inputs, and why ease of use can make or break adoption. They also explore how AI could help farmers sort through mountains of information—and whether digital modeling might someday change the way products are tested.
When you only get so many growing seasons in a career, how much proof is enough to try something new?
Presented by Tidal Agro AgriScience
Up Next in Featured Category
-
The Longest Rows On The Farm | Field ...
We are in the long rows in the peanut field.
-
Perfect Haymaking Weather & Fair Prep...
Today’s vlog captures an ideal day for haymaking operations. With warm temperatures, bright sunshine, and favorable winds, we’re making the most of the weather window - mowing, raking, and baling hay fields. Our fields are a mix of orchard grass, clover, brome, and Timothy grass, and we’re workin...
-
The Great Crop Input Shakeout: Who Su...
Thousands of new companies have flooded the crop input market with products in the last decade. All promise farmers a better answer. So who survives the shakeout? Galynn Beer with Tidal Grow Agriscience joins Damian to sort through one of the most crowded input markets agriculture has ever seen....
